I have always loved writing radio ads and in the Philippines, it used to be a daily requirement. To me, it's still one of the most intimate forms of communication. Times may have changed, with the media landscape becoming more complex and attention spans shorter, yet radio remains to be a humble medium and all the more endearing for it.
I made this with my former partner, Miko Quiogue. This earned us our first few awards internationally including a finalist in Cannes.
Another radio ad I did with Miko. Another finalist in Cannes.