Hi, I'm an advertising creative in London, solving problems for a living.
I work mostly on global Unilever brands, Sloggi, a few domestic accounts, and causes that I firmly believe in. Also, together with Kat, my extremely talented partner, we look after our agency placement program where we manage fresh young talent with the challenge of keeping their wide-eyed optimism about the industry.
I'm proud to say that our most recent campaign for gender equality called #RedrawTheBalance has influenced the NHS to do further research on gender bias and is being recreated by the UN in different parts of the world. It also got me included in a list with the Mayor of London. The campaign has picked up a number of creative awards and a gold Effie, which helped our office become UK's Effie agency of the year.
Still on the subject of awards, some of my past work has also won gold Lions in Cannes, D&AD pencils, AdFest and AdStars grands prix, and all sorts of trophies from LIA, Epica, and Clio. Some of these were accomplished during my time in Manila and Bangkok where I helped my previous offices become most awarded agencies in their respective countries.
If awards bore you, I'm pleased to say that I also try other kinds of writing. I've had work published in anthologies and journals; and in 2010, I authored a short book of illustrated verse under High Chair publications entitled Riddle of Nowhere. I continue to pursue this kind of writing albeit more privately but I'm always willing to chat about it, unafraid of how pretentious I may sound.
All in all, I believe in getting things made, the ennobling quality of failure, and the enduring promise of the best-case scenario.