This is perhaps the most meaningful piece of work I've ever done. Raised by a single parent for the most part of my childhood, I witnessed firsthand how hard it was (and still is) for women, particularly mothers, to break through the ceilings within the professional world. 

 

The campaign was first made popular by Emma Watson who voluntarily tweeted it three days after the video was posted. This helped the reach jump to 4 million within weeks despite having no media budget. 

 

Other influencers and institutions followed and the video reached 20 million in 2 months. It also helped Inspiring the Future recruit more volunteers to donate their time and talk to school children. 

We're also proud to report that beyond the reach of the film, the experiment itself was recreated by the UN and has inspire research by the NHS.