This is perhaps the most meaningful piece of work I've ever been a part of. Raised by a single parent for the most part of my childhood, I witnessed firsthand how hard it was (and still is) for women to break through the ceilings in the professional world.
Emma Watson became the unofficial ambassador of the campaign when she tweeted it a few days after the campaign launched.
Other influencers and institutions followed and the video reached 20 million viewers in 2 months with no media budget. It also helped Inspiring the Future recruit more volunteers to donate their time and speak with school children.
The experiment was recreated around the world, including the UN, and became the inspiration for research within the UK's National Health Service.
Two years later, the foundation released a Chinese version.